Fantasist & Futurist
- Nov 23, 2002
Janny Wurts writes a piece for A Dribble of Ink about the slow burn effect in publishing - and how good talent could be losing out to corporate interest:
Rising costs and the collapse of the independent distributors took their industry toll in the nineties, but more than these, the insidious effect of computer tracking drastically shortened the time span for new work to establish itself. Instant access to sales figures let publishers and chains cherry-pick, ditching the effort required to build a slow burn approach, and enabling a quick shift toward immediate sales. One editor summed up the result rather baldly: buy up cheap books by new talent, throw the debut books at the wall like spaghetti, see what sticks, discard the rest.