Raymond Chandler on Writing

Rafellin

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You'll never go wrong learning from Chandler.

He was the first writer I encountered who taught me that "ordinary" writing could be great literature. This statement of his encapsulates this perfectly:

When a book, any sort of book, reaches a certain intensity of artistic performance, it becomes literature. That intensity may be a matter of style, situation, character, emotional tone, or idea, or half a dozen other things. It may also be a perfection of control over the movement of a story similar to the control a great pitcher has over the ball.
 
The reading public is intellectually adolescent at best, and it is obvious that what is called “significant literature” will only be sold to this public by exactly the same methods that are used to sell it toothpaste, cathartics and automobiles.

The public haven't changed much, have they? :D
 

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