paeng
Well-Known Member
- Joined
- Mar 22, 2019
- Messages
- 558
I think they're affected in the same way as many companies that need investor funds from Blackrock and others, i.e., they have to maintain their ESG scores by promoting diversity, etc. That means revising content that may eventually anger viewers, and lead to poor sales.
However, I also believe that at some point asset managers will realize the irrationality of some score criteria and will come up with better measurements for investment performance. In the case of media, that will mean the use of focus groups, which will allow them to understand the sentiments of their viewers.
Even outside that I think such franchises don't have much to offer that's new, and if there's a lot of pressure to develop new projects yearly, they will only end up releasing more of the same. That's why the recent Star Wars movies essentially borrowed from the previous ones (e.g., Death Stars, urchins on desert planets, guidance from elder ones, etc.). It's similar to what happened in other franchises, e.g., protagonists who look like Ripley, the main story line of Mad Max 2 essentially rehashed for the new one, etc.
Add to this the use of not only CGI but even virtual sets, Deepfake technology, impressionists, and so on, and one can essentially make movies using computers and faces of celebrities. Just follow the rules for tent-pole flicks: make the movie as long as possible to justify high ticket prices, use lots of spectacle (essentially images using computers) to make it look expensive and artistic, keep the plot and character development simple so that audiences across many cultures and languages can understand the film (and that's important in order to cover high marketing costs), just use enough sex and violence to tittilate audiences but try not to go outside the PG sweet spot (in order to get teens), use teenage slang and behavior for the same reasons, and so on.
Of course, there's the risk that at some point, viewers will realize that all Marvel and Star Wars movies and even TV shows look basically the same, and will either wait for the movies to come out on streaming, free streaming, or even bargain bins, or subscribe to streaming to binge-watch and then unsubscribe.
However, I also believe that at some point asset managers will realize the irrationality of some score criteria and will come up with better measurements for investment performance. In the case of media, that will mean the use of focus groups, which will allow them to understand the sentiments of their viewers.
Even outside that I think such franchises don't have much to offer that's new, and if there's a lot of pressure to develop new projects yearly, they will only end up releasing more of the same. That's why the recent Star Wars movies essentially borrowed from the previous ones (e.g., Death Stars, urchins on desert planets, guidance from elder ones, etc.). It's similar to what happened in other franchises, e.g., protagonists who look like Ripley, the main story line of Mad Max 2 essentially rehashed for the new one, etc.
Add to this the use of not only CGI but even virtual sets, Deepfake technology, impressionists, and so on, and one can essentially make movies using computers and faces of celebrities. Just follow the rules for tent-pole flicks: make the movie as long as possible to justify high ticket prices, use lots of spectacle (essentially images using computers) to make it look expensive and artistic, keep the plot and character development simple so that audiences across many cultures and languages can understand the film (and that's important in order to cover high marketing costs), just use enough sex and violence to tittilate audiences but try not to go outside the PG sweet spot (in order to get teens), use teenage slang and behavior for the same reasons, and so on.
Of course, there's the risk that at some point, viewers will realize that all Marvel and Star Wars movies and even TV shows look basically the same, and will either wait for the movies to come out on streaming, free streaming, or even bargain bins, or subscribe to streaming to binge-watch and then unsubscribe.