I suspect if it's on Agazin it goes/went like this.
"Hey CCB, we want to show tarchweed and are prepared to pay as much as £0.50 per week (because the banks won't accept transfers for anything less and even that over values it)."
"Oooh lovely jubely, OK then it's a deal. Any chance you can pay up front for the year."
"If we pay up front for the whole year, then we can value the episodes a lot cheaper."
"Oh s--t, we could've shoot ourselves in the foot here..."
No, no, let's keep to the original deal, 50p a week for a bucket of piss sounds good to us."
"Weellll OK then, but you can't let Newtflag screen it, coz they don't pay you anything!"
"OK, it a deal. We tell Newtflag to go stuff themselves and we get 50p a week for as long as you like for a sack of crap.!"