I could have posted this up in Trad publishing, but thought it might get more traction here. Goodreads have recently updated their giveaways structure and policy. It now costs $120 to run a standard giveaway, and $599 for the premium option (though they're running a 50% off sale this January). This seems very steep to me for indie / SP authors, though may be worth it if you're at a big publishing house. Has anyone run one, and if so, what are their thoughts on its effectiveness? My initial thought is that it's too steep to justify it (although at $59 i couold be tempted...), but if there are any success stories, do share!