What is it about the fiction of H. P. Lovecraft, or the aura of ye Eldritch Gent himself, that makes creative people want to continually reference HPL and his works on their projects? This began when Lovecraft yet lived, and it continues to ye present day. I was watching the new episode of Endeavor on Masterpiece Theatre last night, an episode entitled "Nocturne." There was a sudden oblique mention of an odd American couple visiting England. They were from some place called Kingsport, Massachusetts. My Lovecraftian radar began to tingle. Finding a listing of the episode online, in which all of the characters and players were listed, I saw that the name of the visiting American bloke was "Nahum Gardiner." Blimey! But why do people do this with Lovecraft and his work? What is the allure that moves another writer to mention, secretly, obscurely, minutely, such references? I'm delighted that it occurs, and yet mystify'd.