Canon died the moment Roddenberry died unfortunately....it started to happen in The Next Generation Series and movies. One of most everyone's favorite TNG movies First Contact....they got it right the Vulcans were the first to meet the humans....but Zephram Cochran wasn't born on earth...the Original Series episode "Metamorphosis" Kirk and company crash land on a planet and run into Cochran to which Kirk says, "The Zephram Cochran, of Alpha Centari? The man who developed warp technology" There are many more examples to give...but the new movie is obvious...I didn't need to wait for Spock to explain it to me halfway through the movie that it was a new timeline...watching enough Star Trek even with O'Brien complaining he "hates temporal mechanics", I knew right what was going on. 1) mostly tv personalities playing the parts...thus if the movie does well enough and enough of a cry for it...there will be a new series. 2) By having an alternate timeline...you eliminate canon from coming into play...it's now their show and they can run where ever they want with it.