Did not know that, and it might well be that it is closer to a 50's point of view. But it is not a mainstream way of thinking today. If you put modern sensibilities to the old Bond books they likely aren't much fun.
Just to state the obvious: Some '50s attitudes bled into the '60s.
Playboy started in the '50s and had a huge impact on the early '60s. Fleming was an admirer of Raymond Chandler and I think the book-Bonds show that; I recall
Casino Royale having something of a noir sensibility. (Chandler liked Fleming's stories as well.)
Playboy adopted Fleming to a degree, published some of his stories, photo spreads of on-set pictures were featured, some of the models and actresses in the movies posed for
Playboy (or had posed for them in the past) and the
Playboy attitude was reinforced and further popularized through the movies --
Dr. No, which is fairly close to the book, came out in 1962 as a low-budget thriller and raked in big box office, making Connery a star. (The producers had originally wanted Cary Grant as Bond, but passed, as did Hitchcock when asked to direct -- he thought they ripped off his
North by Northwest.) But you can feel a sea-change between
Dr. No and
From Russia, With Love, the second movie, and a further change in the third movie,
Goldfinger, that signals the direction the franchise took for a long while after: Bigger, brassier, more explosions, more fights, more bikinis, more everything; meanwhile, Bond becomes just a touch less ruthless with women (although there is a scene in a spa in
Thunderball that is truly cringe-worthy, and was so well before recent events). So what started as a fantasized spy-version of Chandler's mean streets turned into special effects extravaganza fantasy adventure stories.
Call it an early '60s attitude. By the late '60s its appeal was wearing a bit thin, the later Bond movies were falling into routine, and Michael Caine with
The Ipcress File among others was gaining traction as a somewhat more realistic emblem of the times.
Randy M.
(Oh, yeah, forgot for moment: Fleming and his works might never have been big sellers without the praise President Kennedy. He mentioned reading them and enjoying them and suddenly they were selling through the roof, so some fo the "Camelot" cache transferred to Flemings books, which also helped the movies.)