So far I've had decent sales on my heroic epic fantasy trilogy eBook, however it puzzles me as to how people have found or chosen my book to read in the first place. I'm especially puzzled given that my covers are very much a home-made job (an artist mate is in the process of creating new covers for me). Being an independent author means that I don't have the vast resources of a publicity department behind me, and must do all the promoting and marketing myself. The best promotions seem to come from Amazon itself, with my books showing up on the 'What Other Items Do Customers Buy After Viewing This Item?' list. Q. So I ask you, a brand new author presents a book to you to read. What will inspire you to choose a new author over established authors with a host of reliable titles behind them? Amazon has a seven day returns policy on eBooks which means that some who want to abuse the system, could buy, download and read a book, and then return it getting their money back (I believe there are long term consequences from Amazon for repeatedly doing this). Personally I don't understand the concept of returning eBooks. In most cases Amazon provides you with 10% of the book to read free, and I would have thought that you would have a fair idea of what to expect in the quality of writing/characterisation/readability etc from the first 10% of the book. Q. If any of you have returned eBooks, why did you do so?