GeneralUzal
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- Apr 24, 2014
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I am considering a book release on Memorial Day weekend. Does anyone here have any experience related to such a consideration and how the holiday affects US marketing for a new book release?
I am considering a book release on Memorial Day weekend. Does anyone here have any experience related to such a consideration and how the holiday affects US marketing for a new book release?
Great advice there JLAfter working at an Ad Agency, your question would actually depend on whether you are doing a hard campaign launch vs. a soft campaign launch.
Hard campaign launch is where you have done pre-adverts, hip, release the book and a full blown campaign and blasts the day of launch. Big bang. Usually gets you traction for a good week, then drops off and you have to move into the soft adverts.
I have seen hard campaigns work great if there is a big driving force of manpower and money behind them. But they always fall and you have to move into a steady stream of soft adverts.
Soft campaign launch is where you release the book and have a steady ad campaign over several months and build traction for the book.
The soft campaign is what I personally like, it gives you time to spread your advert dollars over a few months, and also give you time to do any course corrections that you may need.
If you are doing a free e-pub, do all your days at once, it is not about getting sales after, it is about getting up in the algorithms of the vendor and search engines that will keep you in the eyes of the public long term. Long term means sales over the long term.
You need to figure out your who is target market, and If those type of people will be around and will they be focused enough to give your campaign the attention. Most families are busy doing activities on holidays.
Okay Ciao, Ciao
I wouldn't have thought that an Ad Agency would pay attention to this sort of thing....go figure!Ad agencies also take planetary movements into account. Yes it is a factor, and I've seen it over and over again at every agency I have done work for.
Like, Mercury retro-grade, this coming one starts May 19th through June 11. Mercury is the planet of communication and when it is retrograde then all communication is messed-up. Not a good influence to do a book release under, since the belief is that that is the negative energy will be carried throughout the life of the book. For the most part, this holds true especially for SF&F. Since we are in the realms of the supernatural and space.
The best influence for book release is usually between 2 eclipses. They always come in 2's, a solar, and two weeks later a lunar. You are ushering something out, (writing, the completion of your book) and ushering something in, (the book release).
It's woo-woo cosmic, but then again we like that kind of stuff.
Ciao, Ciao
J
Does it pay to pay an ad agency of some kind to promote your e-book?
I have written seven science fiction and fantasy books, I but have no idea how to promote them. Any suggestions on where to begin?
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